A smart-casualwear favourite, the Blue label line has a focus on fabulously cut classic shirts, wonderfully stylish preppy cable knits, wide leg trousers to rival all others and blazers that have a unbelievable cut that will make you look and feel thinner, who doesn’t want that.?! The Blue Label really have managed to cover all bases from stylish work wear to walk wear and through to wonderfully elegant evening pieces all that will last a life time. Ralph does not believes “I’m interested in longevity, timelessness, style—not fashion.”
What began forty years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in their dream. They were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. The Ralph Lauren brand has countless catwalks under the belt and still with the man who launched it directing at the helm - which is pretty impressive in this day and age! Redefining American style, the brand has expanded to include several lines.
Ralph Lauren was born as Ralph Rueben Lifshitz in The Bronx, New York to Ashkenazi Jewish immigrants from Belarus, his father was a house painter. From a young age he started working after school to earn money to buy suits. In high school Ralph was known by his classmates for selling ties to his fellow students. In his yearbook he stated under his picture that he wanted to be a millionaire. At the age of 16, Ralph's brother Jerry changed their last name from Lifshitz to Lauren. He went to the Baruch School of Business and Civic Administration of the City College of New York where he studied business, although he dropped out after two years. From 1962 to 1964 he served in the United States Army. After his discharge in 1968, he married Ricky Low-Beer with whom he has two sons and a daughter. He did not attend fashion school, but worked for Brooks Brothers as a salesman. In 1967, with the financial backing of Norman Hilton, Lauren opened a necktie store where he also sold ties of his own design, under the label "Polo". He later purchased the name from Hilton.
In 1970 Ralph Lauren won the City Award for his menswear line. Around that same time he released a line of women's suit that were tailored in a classic men's style, which was when the first Polo emblem was seen. It was on the cuff of the women's suit. Ralph Lauren released Polo's famous short sleeve mesh shirt with the Polo logo in 1972. It came out in 24 colours and soon became a classic. In 1984 he opened a flagship store for Polo Ralph Lauren. By 2007 Ralph Lauren had over 35 boutiques in United States.
Sometime in early 1987, he was diagnosed with a benign brain tumour. In April 1987 he underwent surgery to remove the tumour and made a full recovery.
As of 2009, Forbes estimates his wealth at $2.8 billion, which would make Ralph Lauren the 224th richest person in the world.
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